starting point to empower marketing strategies for cultural Heritage
is tracking cultural trends, which animate social events and specify
cultural Organizations like important socializing agencies.
Tracking means segmenting cultural demand, it means understanding
how culture concept changes, it means how visit of museums and artistic sites happens and it means analyzing requests in cultural field.
Cultrack is a project to follow
these cultural tracks, to identify them and to use them for empowering
correct marketing plan for cultural Heritage.
Cultrack is a research to reveal
the shapes of continuous cultural changing in effect of our society.
Using Cultrack is to acquire a
method for launching and selling cultural products and services: Cultrack,
the soul of a pure heritage company.
finish line in which the goals of marketing for cultural Heritage
arrive is MUG, Museum and Gain.
MUG is a marketing kit for development
of cultural Heritage, a kit to prepare promotion plans for cultural
Organizations, museums, exhibition venues, archaeological sites,
cultural festival, institutions, archives, libraries, foundations
and cultural districts.
MUG works in order that all
these Organizations obtain economical, cultural and social benefits
from Heritage: MUG, the goal
of a pure Heritage company.
Between the starting point, Cultrack,
and the finish line, MUG, interface
themselves needs and request of who wants organization of cultural
events, of who visits cultural centre, of who chooses culture, art,
history and landscape like the source from which to feel pleasure,
beauty and to derive learning.
Cultrack and MUG,
a pure Heritage company.