Mario Guglielminetti is specialized manager in cultural Heritage field. He works on Marketing and Communication sector, both project management and marketing development of products and services.
He started to work in Turin (Italy) ten years ago, near exhibition site of Palavela, venue of 2006 Olympic Winter Games. He worked in consumer market for leader Companies, at the same time both like Marketing Manager and Business Coordinator in France, German and Scandinavian Countries.
Currently, he operates across Italy (Turin, Rome, Florence) with Public Bodies, Institutions, Foundations to promote activities in Cultural Heritage sector. He's professor of Cultural Heritage Marketing and Cultural Events Communication with Art and Restoration Institute of Florence. He's member of ICOM Italy.

Training programs are studied and prepared for professional experts in Marketing and Communication sectors both cultural Heritage and Tourism Markets.
Programs of Cultrack and MUG, a pure Heritage company.


Increasing in value and Fruition – strategic marketing for cultural Heritage system and Tourism.
Development and Promotion – marketing mix for cultural Heritage system and Tourism.


Communication for cultural Heritage system and Tourism
Media Planning for cultural Events

To complete these programs, are available the following workshops:

Marketing for Museum Bookshop and Giftshop
Membership and Grants for Museums
Museum Costs
Cultural digital products and markets

For cultural Heritage system the starting point, from which all these programs and workshops derive training direction, is “the National Chart for museum Professions”, issued by ICOM Italy and, in specific way, the sectors administrative, financial, managerial and communicational.

All programs and workshops are available in English and Italian languages, presented with slides.
All contents of courses are available for partecipants in complete issues .

Cultrack and MUG, a pure Heritage company.

Home  Cultrack  MUG  Project  Training  Italian  Francais

To receive further

Copyright© Mario Guglielminetti All Rights reserved