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Mario Guglielminetti is
specialized manager in cultural Heritage field. He works on
Marketing and Communication sector, both project management
and marketing development of products and services.
He started to work in Turin (Italy) ten years ago, near exhibition
site of Palavela, venue of 2006 Olympic Winter Games. He worked
in consumer market for leader Companies, at the same time both
like Marketing Manager and Business Coordinator in France, German
and Scandinavian Countries.
Currently, he operates across Italy (Turin, Rome, Florence)
with Public Bodies, Institutions, Foundations to promote activities
in Cultural Heritage sector. He's professor of Cultural Heritage
Marketing and Cultural Events Communication with Art and Restoration
Institute of Florence. He's member of ICOM Italy. |
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Training programs are studied and prepared for professional
experts in Marketing and Communication sectors both cultural
Heritage and Tourism Markets.
Programs of Cultrack and
MUG, a pure Heritage
company.
Marketing
Increasing in value and Fruition – strategic marketing
for cultural Heritage system and Tourism.
Development and Promotion – marketing mix for cultural
Heritage system and Tourism.
Communication
Communication for cultural Heritage system and Tourism
Media Planning for cultural Events
To complete these programs, are available the following workshops:
Marketing for Museum Bookshop and Giftshop
Membership and Grants for Museums
Museum Costs
Cultural digital products and markets
For cultural Heritage system the starting point, from which
all these programs and workshops derive training direction,
is “the National Chart for museum Professions”,
issued by ICOM Italy and, in specific way, the sectors administrative,
financial, managerial and communicational.
All programs and workshops are available in English and Italian
languages, presented with slides.
All contents of courses are available for partecipants in
complete issues .
Cultrack and MUG,
a pure Heritage company.
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